As prospects of passing consumer-privacy legislation in Congress remain bleak, state lawmakers are picking up the ball and running with it.
At least 32 states have data-breach notification laws on the docket this legislative session, according to the National Conference of State Legislatures. Most of those bills are tightening and expanding existing laws.
โAs weโve seen now how breaches work, a lot of the states are realizing itโs time to update what for some of them are decade-old statutes,โ says Eduard Goodman, chief privacy officer at IDT911.
The Connecticut General Assembly is one of the latest examples. Earlier this month, it changed its breach-notification laws to require businesses to notify victims within 90 days and to provide them with at least a year of identity-theft protection.
โEveryone would be happy if there was a federal law because it would be so much simpler,โ says Tom Patterson, a security and privacy expert and vice president of global security solutions at Unisys, a global information-technology company. โBut in the absence of that, states are taking matters into their own hands and trying to do things to better protect their citizens.โ
Since California enacted the first breach-notification law in the country in 2002, all but three states โ Alabama, New Mexico and South Dakota โ eventually followed suit. (Alabama and New Mexico have unsuccessfully tried to pass related legislation several times in the past few years.)
Lawmakers Aware of News
The media is one of the drivers behind the momentum. As breaches dominate the news, state lawmakers are taking noticeโespecially if the news hits close to home.
In Washington state, for example, breaches in recent years have included the Catholic Archdiocese of Seattle and the stateโs own Public Disclosure Commission.
โLegislators often react to whatโs in the news, and we try to solve that problem,โ says state Rep. Zach Hudgins, who sponsored a recently passed bill in the Washington Legislature that expands the stateโs breach-notification laws, including to paper records.
โThereโs momentum because legislators are getting better educated on the issues, and some of the issues are very complex,โ says Hudgins, who has worked at Amazon and Microsoft, and is one of few tech industry professionals in the Legislature.
Wider Definition of Personal Information
Many of the state bills during the current legislative session are expanding the definition of personal information to include things such as biometric and health data. Many states also are requiring notification of the state attorney general, and several are delving into K-12 student data protection.
โThese are reactive laws, theyโre good in terms of notification, but we also want to see the states setting baseline security standards that companies have to follow,โ says Caitriona Fitzgerald, chief technology officer and state policy coordinator for the Electronic Privacy Information Center (EPIC).
Only a minority of states have included proactive requirements in their bills. While in some cases that includes a provision for basic encryption, it also could entail something as simple as having a response plan and practicing it several times a year.
One of the challenges is the complexity of the technology, which leads to disagreements over seemingly benign aspects like the definition of cybersecurity.
โItโs a technical issue and legislators struggle to understand it,โ Fitzgerald says.
Another challenge โ and the reason other privacy and security bills are a much tougher sell than breach notifications โ is the idea of the government telling companies how to run themselves. Especially when it involves ever-changing technology and lack of standards.
โTo get into prescribing security, you have to have some benchmarks, and everything changes so quickly. Itโs a slippery slope and a difficult thing to peg down,โ Goodman says.
One Size Doesnโt Fit All
Although many state lawmakers are modeling their bills after other states, the laws still vary widely around the country. As one example, Florida is the only one requiring notification to consumers within 30 days of breach discovery, while other states have much longer deadlines or no deadlines at all.
But Patterson says itโs not a real loss of protection, based on what state you live in, but more of a perception.
โThe reality is that most companies, if they have to do something for one state, itโs easier to do it for all 50 states than follow individual rules,โ he says.
And some of the changes may not be for the best. Goodman says heโs seeing the response by companies become driven by compliance rather than a desire to do something meaningful for consumers.
โPeople are getting overnotified to a point where they donโt give it a second thought,โ he says. โTheyโre getting desensitized. Itโs a double-edge sword.โ
Capitol Hill Not on Bandwagon
The momentum in the state legislatures to tackle data-related bills is not likely to spill over to the federal government, however.
โCongress is much more beholden to special interests and influence,โ Goodman says.
And the topic of privacy, in general, is much more sensitive than breach notification. Patterson notes that thereโs big business built around personal data because consumers are willing to trade their information for free things like mobile apps, search engines and social networks.
โYouโre paying for it by giving up some of your privacy,โ he says. โThereโs a lot of big money lobbying against privacy.โ
Even at the state level, many privacy-related bills die without making it out of committee โ as was the case this session in Washington state. Hudgins says if simple bills die in the state senate, itโs easy to see how Congress would stall.
Another challenge is that federal legislation often pre-empts state laws โ with the current White House privacy bill as a prime example.
โThe pressure the feds get is to water down the increasingly robust laws by passing something federally thatโs more predictable and easier to comply with,โ Goodman says. โFor the most part, that weakens the consumer protection pretty substantially.โ
Fitzgerald notes that 432 million online accounts were hacked last year and says the problem should be addressed at both state and federal levels.
โAs a baseline, the federal government should pass something,โ she says. โBut anything that the federal government passes should not pre-empt state laws.โ
More on Data Privacy:
- Identity Theft: What You Need to Know
- 3 Dumb Things You Can Do With Email
- How Can You Tell If Your Identity Has Been Stolen?
Image: iStock
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