Gamification makes sense to me. So when I heard about payoff.com a new personal finance service that makes use of gamification, I was excited to give it a try. Payoff.com is designed to help you set financial goals, such as save for college, pay off a credit card, or save for a vacation. I set up a goal to save enough money to pay next year's car insurance premium in a lump sum, instead of paying it month by month and incurring the insurers' usurious 18% finance charge. My annual premium is about $2000, and it will be due on October 1, 2011.
I entered this information into the form, and payoff.com presented me with four different opportunities to earn badges: linking my Facebook account to payoff.com, for signing into payoff.com every day for a week, for completing my payoff.com profile, or inviting friends and family to payoff.com. To me, these badges weren't much of an incentive. They seemed to serve payoff.com's needs more than my own. (I also received four badges via email: the Smart Saver Badge, the Smart Spender Badge, the Goal Setter Badge, and the VIP badge. This felt like badge inflation an did I really deserve so many badges just for setting up a goal? Badges are only worth something if you have to work to earn them.)
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SmartyPig’s gamification is minimal but powerful: each goal has it’s own piggy bank with a cash level that rises over time. It’s just the right amount of gamification to keep me coming back. To be fair, payoff.com is still in beta, so I expect to see improvements by the time it gets out of beta. But they certainly have a long way to go, and the game mechanics need a lot of work. For now, SmartyPig.com is the only game in town.
Image by Andrew Currie, via Flickr